Analyzed 1 million Google reviews of small businesses to find the most mentioned attributes [OC] Visualization

August 13, 2025
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By Alex Cartwright
Analyzed 1 million Google reviews of small businesses to find the most mentioned attributes [OC] Visualization
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Data Analysis

What This Map Shows

This data visualization displays "Analyzed 1 million Google reviews of small businesses to find the most mentioned attributes [OC]" and provides a clear visual representation of the underlying data. The visualization focuses on Recently did a study of 1 million reviews to see what the most mentioned attributes were across all industries.

Figured I'd share some of the findings that were interesting to me:

* Staff friendliness is the most frequently mentioned attribute in online reviews across all industries, appearing in 13.1% of all small business reviews. * The strongest drivers of 5-star reviews are staff professionalism, product/service selection, and fair pricing. * Low-star reviews frequently stem from problems with the payment process and online information accuracy. * Customers are increasingly looking for a simple process. Customer reviews highlighting a simple process (e.g., easy in-and-out, clear next steps) increased by 162.4% over the last two years compared to the prior two years. * Taste and food quality comes up in 18.9% of all restaurant reviews. * In retail store reviews, 21.8% mention how helpful (or unhelpful) store employees were during their visit. * Cleanliness of the room is cited in 41.0% of hotel reviews, while 38.1% specifically reference housekeeping service. * 23.7% of salon reviews highlighted the quality of work. * Salesperson helpfulness is a focus in 32.7% of all car dealer reviews. * Food or drink quality is mentioned in 29.1% of coffee shop reviews. * Nearly half (49.6%) of dentist reviews mention staff friendliness. * Professionalism of technicians show up in 36.6% of HVAC customer reviews. * 26.2% of grocery store reviews reference the service quality at the store’s deli. * Cost is mentioned in 27.8% of barber reviews.

Source: [More details on findings/methodology](https://www.lanclocal.com/blog/small-business-google-reviews-study/), which allows us to understand spatial patterns and relationships across the featured region.

Deep Dive into the Topic

This geographic phenomenon represents a complex system influenced by multiple environmental, historical, and human factors. Geographic patterns like these develop over time through the interaction of physical processes, human activities, and environmental conditions.

The spatial distribution shown in this visualization reflects underlying geographic principles that govern how natural and human systems organize themselves across space. These patterns often reveal the influence of factors such as climate, topography, natural resources, transportation networks, and historical development processes.

Understanding these geographic relationships helps us comprehend how different regions develop distinct characteristics and how various factors interact to create the spatial patterns we observe today. This knowledge is essential for effective planning, resource management, and decision-making in fields ranging from urban development to environmental conservation.

Regional Analysis

The regional variations visible in this map reflect the diverse geographic conditions and development patterns across different areas. Each region's characteristics result from unique combinations of physical geography, historical development, and human activities that have shaped the landscape over time.

Comparing different regions reveals interesting contrasts in how geographic factors influence spatial patterns. Some areas may show concentrated patterns due to favorable environmental conditions, while others display more dispersed distributions reflecting different geographic constraints or opportunities.

These regional differences provide valuable insights into how geography shapes human activities and natural processes. Understanding these variations helps explain why certain areas develop particular characteristics and how different regions adapt to their specific geographic conditions.

Significance and Impact

This geographic information has important implications for understanding spatial relationships and regional development patterns. The patterns revealed in this visualization help us comprehend how geography influences everything from natural processes to human activities and economic development.

For researchers, planners, and policymakers, this type of spatial analysis provides essential insights for decision-making. Whether addressing environmental challenges, planning infrastructure development, or managing resources, understanding geographic patterns helps create more effective strategies and solutions.

The broader significance lies in how this information contributes to our understanding of geographic systems and spatial relationships. This knowledge helps us predict future trends, identify potential challenges, and develop more sustainable approaches to managing our relationship with the geographic environment.

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About the Author

Alex Cartwright

Alex Cartwright

Senior Data Visualization Expert

Alex Cartwright is a renowned data visualization specialist and infographic designer with over 15 years of experience in...

Infographic DesignData AnalysisVisual Communication
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Visualization Details

Published8/13/2025
CategoryData Analysis
TypeVisualization
Views26