Perk co-occurrence across 3,200 luxury hotels, showing which complimentary benefits almost always appear together [OC] Visualization

What This Visualization Shows

This data visualization displays "Perk co-occurrence across 3,200 luxury hotels, showing which complimentary benefits almost always appear together [OC]" and provides a clear visual representation of the underlying data patterns and trends. The visualization focuses on Reposting as the last thread was removed.

I track perks at about 3,400 luxury hotels across advisor booking networks (Virtuoso, Hyatt Prive, Four Seasons Preferred Partner, that kind of thing) and I got curious about which perks actually appear together versus which ones are independent of each other.

The short version is there's basically no mixing and matching happening. Hotels either mention most of the standard perks (breakfast, room upgrade, flexible checkout, hotel credit) or they mention almost none of them, and the overlap between those four is really high, the vast majority of hotels that list one also list the other three.

The interesting outliers are spa and dining perks which only show up at a small fraction of hotels but when they DO show up they're always stacked on top of the full base package, never instead of it. So spa is more like a luxury differentiator, it's not offered as an alternative to breakfast it's an addition to everything else.

Chord diagram shows co-occurrence across 3,212 properties I had clean perk data for. Thicker ribbons = stronger overlap between two perks. Perk detection is regex-based on program documentation text so it's measuring what hotels advertise, not what guests necessarily receive on a given stay.

Data is from my own dataset, not scraped from any booking site, I maintain a database of what each hotel's advisor program lists as included benefits., which allows us to understand complex relationships and insights within the data through visual storytelling.

Deep Dive into the Topic

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Data Analysis and Insights

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